Rufai "Roo" Ajala - they, them, theirs (pronouns).
Rufai is a Non-Binary Intimacy Coordinator who started their Intimacy Coordination training with industry leaders Ita O’Brien (Sex Education, I May Destroy You) and Yarit Dor (Atlanta, Bridgerton, The Girlfriend Experience, Adult Material).
Rufai have experience in crafting and safeguarding nuanced Intimate scenes and stories involving Queer Identity and Sexuality, Trans and Non-Binary Gender, Sexual Euphoria and Sexual Traumatic scenes. And as a certified and professional intimacy coordinator, they are ready to advise and support actors in any capacity, in order to help them feel comfortable and safe while filming or depicting any scenes of intimacy.
They co-authored the “Performer Bill of Rights” and “Ethical Guidelines for Guest Directors” with acclaimed Feminist Filmmaker & Director: Erika Lust.
They have extensive knowledge and experience working in sex education, porn literacy and consent practices, which has garnered huge acclaim and awards of their work and contribution from The Toronto International Feminist Film Awards, Canada.
With over 13+ years experience working in the film industry, behind the camera. Having worked in various roles, from production, editing to the lighting and camera department. Their years in the film industry as well as engaging with sensitive and scenes of heightened emotion, has informed their practice, care and working ethics.